MagyarBrands: Fitpuli awarded in two categories

Admin • 2021.11.26

MagyarBrands has rewarded the most successful Hungarian brandes for twelve years. This year, Fitpuli is among the winners for the second time in a row. Moreover, in 2021 we are awarded in two categories. 

Excellent Consumer Brand, Excellent Innovative Brand – these are the names of the two categories in which Fitpuli got MagyarBrands rewarded in 2021. To get an appreciation in the category of Innovative Brands a company need to continuously reform and renew their products. Companies working on new products or services that change consumer behavior or create new types of consumer behavior can be eligible for the awards as well, if these innovations help the society. The MagyarBrands Programme is celebrating the use of new technologies, original sales methods, unique organizational and marketing tools as well. In this category Fitpuli got an award in 2020 already, and this year we managed to repeat last year’s success amongst brands like Béres, Gepida, MarkMyProfessor, Nanushka, Sarki Fűszeres or Vegyél Hazait. 

MagyarBrands Programme is only for financially stable companies owned by Hungarian people, or products manufactured in Hungary, by Hungarians. The winners are selected along various evaluation criteria. In the category of Excellent Consumer Brand experts of the programme examine branding strategies, the reputation of the companies among consumers and professionals, the longevity, notoriety and popularity of the brand. It’s also important for the Programme that the awarded companies are caring companies as well. In this category Fitpuli is awarded amongst brands like Alföldi Cipő, Boci, Cardo, Élet és Irodalom, Jókenyér, Pick or Zsolnay.

About the Programme

MagyarBrands Programme has rewarded the most successful Hungarian brands since 2009. The programme has three categories: Excellent Consumer Brand, Excellent Business Brand and Excellent Innovative Brand. In recent years MagyarBrands Award became one of the defining compasses in consumer decisions.

‘The pandemic changed consumer expectations a lot. Besides the notoriety, popularity and price of a product, values like being a caring, helpful, empathetic and supportive company became more important than ever. This tendencies is showing amongst Hungarian brands as well: they want to give, they want to help – it is not about only the sales anymore. Brands are talking to human beings – not consumers. For this, we congratulate these winners’ – said dr. János Serényi, chairman of MagyarBrands Programme. 

The professional committee of the Programme also emphasized: since the pandemic started, people are seeking for Hungarian products and brands. Hungarians trust these brands, they tribute if a brand is domestic. MagyarBrands Programme has a mission of raising awareness of the most successful, most innovative and most popularf Hungarian brands, products and services. 

You can check the complete list of winners here.